Andreas Bayerl, Assistant Professor in Marketing at Erasmus School of Economics, introduced in a new study the gender rating gap: women’s average online review ratings are higher than those of men. This is due to a difference in men’s and women’s likelihood of sharing online satisfaction or dissatisfaction. Bayerl’s finding that women are more hesitant than men to express their views online, mainly when dissatisfied, is concerning. It suggests that the conditions in the socio-cultural environment may not be sufficiently safe for women to speak up freely, which affects us all as a society.

Read more about Bayerl’s research

Innovative, intercultural and international. That’s what Leiden University stands for. Leiden University has been making a prominent contribution to prosperity, well-being and culture since 1575, in a climate where every individual can develop his or her talents free from any ideological, cultural, religious or other limitations. Leiden is both small scale and personal. Discover our freedom of spirit, embodied daily by critical students, researchers and staff members.

Get to know Leiden University as an employer

Are you interested in starting a career in the Netherlands after graduation? Then don’t miss this event! Erasmus University’s career and entrepreneurship experts are ready to prepare you for a smooth start on the Dutch labour market or entrepreneurial scene. International alumni will share their first-hand experiences with you. And the keynote speaker will provide some inspiration and motivation to get you started.

Get to know more about this event