Women are less prone to share their dissatisfaction online than men
Andreas Bayerl, Assistant Professor in Marketing at Erasmus School of Economics, introduced in a new study the gender rating gap: women’s average online review ratings are higher than those of men. This is due to a difference in men’s and women’s likelihood of sharing online satisfaction or dissatisfaction. Bayerl’s finding that women are more hesitant than men to express their views online, mainly when dissatisfied, is concerning. It suggests that the conditions in the socio-cultural environment may not be sufficiently safe for women to speak up freely, which affects us all as a society.