Do you have a passion for marketing? Are you ready to put your digital marketing skills into practice? Are you keen to contribute to the transformation of careers and organisations for positive impact? Then you might become our new Marketing Officer.
Job description You will be responsible for implementing and optimising all online marketing efforts for RSM’s Open and Customised Programmes. Our aspiration is to continue to be a leading business school in Europe in offering corporate education while being a force for positive change.
To help achieve this, we need a skilled and motivated self-starter who can help execute our marketing strategy to increase our brand awareness, market share and conversion numbers. You will be part of our marketing team, consisting of marketing managers and fellow marketing officers. The marketing team is responsible for attracting and nurturing potential participants for our short executive courses, and corporate clients for our customised educational solutions. This is done by incorporating a commercial mindset and the best practices on branding and content creation throughout our marketing funnel across all (online) channels.
Additionally, you’ll work closely together with your colleagues from the sales and programme management teams.
Your daily activities and responsibilities include: Daily tasks consist of executing marketing campaigns on online and offline channels by creating and coordinating content and marketing materials needed to reach our targets and marketing objectives.
Specifically, this means:
- Collaborate with our digital agency to optimise and execute an optimal online customer journey. Work together on an excellent media mix to maximise campaign efforts.
- Monitor, analyse and optimise on website performance and goals.
- Create and optimise email marketing for lead generation, nurturing and conversion.
- Develop and monitor project plans, defining roles and responsibilities and following up with responsible people within and outside of RSM.
- Coordination of events, such as webinars and virtual information sessions.
- Create marketing materials and content through coordination between (internal) clients and third parties, such as copywriters, agencies, studios, and printers.
- Make sure that our house style is maintained in all our marketing collateral.