Are you an experienced professional in the field of online communication and marketing? Do you want to use your talents at the greenest university in the Netherlands and be part of a fun and ambitious team, with an optimal work-life balance and all the opportunities to further develop yourself? Then read on!

At Wageningen University & Research (WUR), we are looking for a colleague to oversee the online communication of the Social Sciences Group (SSG), one of our five science groups. SSG focuses on transitions towards sustainable, inclusive, and equitable food and ecosystem systems worldwide. As part of the Corporate Communication & Marketing department, you will be the regular advisor and sparring partner for online communication for the colleagues at SSG, your internal client.

In this dynamic and independent role, you will contribute to important societal themes such as climate change, global food security, biodiversity conservation, and equitable wealth distribution.

Your Role
The purpose of your position as Online Communication Coordinator is to enhance WUR’s online visibility from the perspective of social sciences. You will highlight the services/project results of this group through various online channels to our target audiences and stakeholders, thereby strengthening WUR’s position. You will work closely with seven colleagues and the team leader of the Marketing & Communication team of the Social Sciences Group at WUR.

Responsibilities

• Develop and implement an effective online communication strategy and operational online plan for SSG, aligning with organizational goals, WUR-wide themes, online vision, social media vision, and the marketing and communication plans of the knowledge unit and research institutes;
• Manage and innovate the online landscape of the knowledge unit, including the effective, targeted use of content on the website (e.g., institute pages, dossiers) and social media channels to inform, inspire, and activate stakeholders;
• Collaborate with the communication and marketing team of SSG to ensure the online translation, connection, and safeguarding of WUR-wide themes with the online vision on SSG’s themes, programs, and projects;
• Provide advisory and proactive roles concerning the content on the pages of the Social Sciences Group components;
• Integrate and translate recent online communication developments and innovations into SSG's online strategy;
• Optimize the online channels (including website and social media channels) by formulating and discussing development needs with the online core team, together with other coordinators.

Tasks

• Develop and (co-)implement the online communication strategy focused on the online visibility of the knowledge unit and its services/project results across various online channels such as wur.nl, social media, newsletters, and other online platforms;
• Ensure that online content (text, images, videos, infographics) contributes to the marketing and communication goals of the knowledge unit and WUR;
• Analyze and evaluate online marketing and communication goals (e.g., via Google Analytics), in coordination with other online communication coordinators and B2B content marketers;
• Contribute to enhancing the online communication skills of researchers within the knowledge unit by actively sharing the latest knowledge/innovations in online communication and advising and/or training staff.

• You have at least a bachelor's degree in marketing or communication and a minimum of 3 years of experience as an online communication advisor/marketer;
• You have experience in developing and implementing online communication strategies and campaigns (Google Ads, LinkedIn, Meta), including keyword research;
• You are data-driven, with knowledge of Google Analytics, Semrush, VWO.com, and webcare tools such as Coosto;
• You possess strong advisory skills, can successfully operate within complex organizations, and are creative and conceptually strong;
• You are stress-resistant, independent, and team-oriented, with excellent proficiency in Dutch and English;
• You are proactive, results-oriented, organizationally sensitive, and have an affinity with WUR's topics.

Does this appeal to you? Then you might be our new colleague! Read below for information on the terms of employment and how to apply.

Wageningen University & Research offers excellent terms of employment. Highlights from our Collective Labor Agreement include:

• Flexible working hours, allowing an optimal balance between work and personal life; this also applies to the combination of working from home and on location.
• The possibility to accumulate extra compensation hours by working up to 40 hours per week.
• Sabbatical leave, study leave, and partially paid parental leave.
• A focus on vitality, with access to on-campus sports facilities at a competitive rate.
• A permanent year-end bonus of 4.3%.
• An excellent pension plan through ABP.
• A vibrant workplace where you can easily make connections, working from Wageningen and The Hague, where Wageningen Economic Research is located.

Along with these excellent secondary employment conditions, we offer a suitable salary. Depending on your experience, we offer a salary of at least € 3,202.- and a maximum of € 5,221.- based on a full-time workweek of 36 hours, in accordance with the CAO Wageningen Research (scale 10). This position is for 0.7 FTE, with 0.8 FTE negotiable.

Wageningen University & Research encourages internal growth and mobility with an internal recruitment policy. There are ample opportunities for personal initiative in a learning environment. We offer you a versatile job in an international environment with a pleasant and open working atmosphere.

Wageningen University & Research

The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. Under the banner Wageningen University & Research, Wageningen University and the specialised research institutes of the Wageningen Research Foundation have joined forces in contributing to finding solutions to important questions in the domain of healthy food and living environment. With its roughly 30 branches, 7,600 employees (6,700 fte) and 13,100 students and over 150,000 participants to WUR’s Life Long Learning, Wageningen University & Research is one of the leading organisations in its domain. The unique Wageningen approach lies in its integrated approach to issues and the collaboration between different disciplines.

Read the 5 reasons why your future colleagues enjoy working at WUR and watch this video to get an idea of our green campus!

We will recruit for the vacancy ourselves and do not appreciate unasked for services from recruitment agencies. However, sharing in your network is appreciated.