Marketing Officer

Do you have a passion for marketing? Are you ready to put your content creation and digital marketing skills into practice? Are you keen to contribute to the transformation of careers and organisations for positive impact? Then you might become our new Marketing Officer.

Job description
You will be responsible for implementing and optimising all online marketing efforts for RSM’s Open and Customised Programmes. Our aspiration is to continue to be a leading business school in Europe in offering corporate education while being a force for positive change.

To help achieve this, we need a skilled and motivated self-starter who can help execute our marketing strategy to increase our brand awareness, market share and conversion numbers. You will be part of our marketing team, consisting of marketing managers and fellow marketing officers. The marketing team is responsible for attracting and nurturing potential participants for our short executive courses, and corporate clients for our customised educational solutions. This is done by incorporating a commercial mindset and the best practices on branding and content creation throughout our marketing funnel across all (online) channels.
Additionally, you’ll work closely together with your colleagues from the sales and programme management teams.

Your daily activities and responsibilities include:
Daily tasks consist of executing marketing campaigns on online and offline channels by creating and coordinating content and marketing materials needed to reach our targets and marketing objectives. Specifically, this means:

• Create and coordinate content, such as videos, podcasts, white papers, and photography to attract, nurture and convert leads.
• Create and publish original, engaging content tailored to each social media platform's audience and best practices.
• Create and optimise email marketing for lead generation, nurturing and conversion.
• Coordination of events, such as webinars and virtual information sessions.
• Collaborate with our marketing agency to create content for an optimal online customer journey. Work together on an excellent media mix to maximise campaign efforts.
• Develop and monitor project plans, defining roles and responsibilities and following up with responsible people within and outside of RSM.
• Create marketing materials and content through coordination between (internal) clients and third parties, such as copywriters, agencies, studios, and printers.
• Make sure that our house style is maintained in all our marketing collateral.

We offer an ambitious, international and dynamic environment, in which we compete with the top business schools in Europe. You will be part of a close, innovation-driven team on a vibrant university campus. Your ambition and personal drive will be greatly valued and we invest in personal development. We make sure you feel good about yourself, that you enjoy your work and that you grow in your profession.

You will also get:

• A salary between € 3,250 - € 3,850 gross per month on fulltime basis (ex. 8% holiday allowance), based on your education, knowledge and work experience.
• 25 holidays and 12 ADV days.
• Variable end of year performance bonus.
• Travel cost reimbursement and working from home allowance (the possibility to travel with NS business card)
• Discount on membership of Erasmus Sport.
• Access to online learning platform GoodHabitz and wellbeing platform OpenUp.
• Regular fun work events and drinks.
• Participation in our collective pension scheme: premium full paid by RSM, voluntary employee contribution is optional.

Rotterdam School of Management, Erasmus University Rotterdam (RSM BV) is one of Europe’s most international and innovative business schools. Its primary focus is to develop business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. RSM BV is privately funded and providesa first-class portfolio of MBA and executive programmes with an international team of 150 staff working from the university campus in Rotterdam.

RSM BV offers an environment where the staff is encouraged to embrace change as a challenge in helping the organisation reaching its goals and those of its students. The working atmosphere at RSM BV is informal and communication lines are short. Being an independent and commercial company within the Erasmus University, the situation of RSM BV is sometimes complex and challenging. At the same time the company itself it small enough to maintain personal contacts and be able to have an overview of what’s going on throughout the organisation. The environment is culturally diverse and very international.

RSM BV is located in a pleasant and relatively small office, based at the Erasmus University campus in Rotterdam. It’s a lively environment, with students, staff and different companies and restaurants. The office is easy to reach by public transport as well as by car.

RSM BV is an equal opportunity employer and explicitly encourages applications from candidates of all genders, ethnicities and nationalities. RSM BV values internal mobility; therefore internal candidates are strongly encouraged to apply. For more information, please visit the RSM BV website: www.rsm.nl